Npower roll out the red carpet with help from Mats4U

Posted by on 7 April 2011 | 0 Comments

Tags: logo mats

Energy suppliers npower launched their latest campaign, supported by national TV advertising, using logo mats supplied by UK mat supplier Mats4U.

All npower Engineers now carry Mats4U logo mats in their vans so they can lay them down when visiting a customer’s home to protect flooring and keep it clean.  The mats carry the npower Logo so they fit in with corporate branding and are coloured red so that the engineers effectively ‘roll out the red carpet’ as they enter a home.

The idea of the campaign and TV advertising is to promote the fact that the npower Home Team is a professional service that can be trusted to respect the customer’s home.

Neil Hodgetts, Channel Marketing Manager for npower, said:

“The mats had been received fantastically well by both customers and engineers alike and, whilst having the practical element of respecting the customer’s home, they also acted as a good branding device for npower.

Mats4U supply logo mats carriage paid and within ten working days from approval of the artwork.  Further information can be found by visiting the Mats4U website     
‘Rolling out the red carpet’: The npower TV advertisement